About Us

adam-shafferKnown as “the man with the eye for what women want”, it comes as no surprise that Adam has built a name for himself as a stylist owning one of the most adored and loved boutiques in Los Angeles. His keen selection of looks for women is what he has come to be known for. Countless fans claim that Adam changed their lives, single-handedly transforming them. High profile clients like Eva Longoria, Jessica Biel, Paris Hilton, and a long list of others have called on Adam to get them ready for the red carpet. Adam has appeared on several television shows as a fashion expert and makeover specialist. Some of which include: E-Entertainment’s no.1 hit shows  “Fashion Emergency” and “How do I look”, MTV’s “Singled Out”, and Soap Talk with Lisa Rinna. He was chosen “Best Style” and owner of the “Best Store”  in Los Angeles Magazine’s , “Best Of LA” issue 2002. Adam has been interviewed in several fashion publications such as WWD, The California Apparel News, The Los Angeles Times, The LA Weekly, and The Santa Monica Press. In addition his dresses have been seen in countless magazines, such as Elle, Marie Claire, and In Style. He has been known to stage some of the most sought after fashion shows in the city as well.

Through out his career, Adam visited many exotic places all over the world in search of the most unique and interesting fashions. He fell in love with the kinetic energy and vibrancy of South America. “Latin women, he claims, are the epitome of confidence and allure. American brands were growing increasingly predictable and “cookie cutter.” European brands, “overpriced and too serious”. To stock his store, Adam would head on a multi-city buying spree all over South America to give his clients exactly what they wanted, wow factor! The global finds never failed to amaze. Upon walking in, customers almost immediately gravitate towards the lively knits, crochets and lace commenting on their unique beauty. But these amazing finds are no longer only possible for viewing when passing through Santa Monica.

Adam has decided to launch Undercover Fashion as a global brand, so people can enjoy and appreciate the unparalleled artistry and quality that has been integral to these societies for so many generations. After over twenty years of supplying women with finds from all over the world, he is very pleased to have developed his own beautiful and unique product, Undercover Knits.